1.6. Our involvement and relationship with stakeholders
Stakeholders are defined as any group of people or any person who influences or is affected by the work of our organisation or who can influence the values of our organisation.
As stakeholders (internal and external) are part of the context in which our organisation operates, key stakeholders and their interests in relation to the organisation are identified and related obligations are determined.
These obligations are considered for the maintenance of the management system:
- Groups/people/organisations interacting with theorganisation;
- Groups / individuals / organisations that have authority over the organisation;
- Groups/people/organisations that are influenced by the organisation.
The scope of analysis and identification of our company’s stakeholders is extremely broad and varied, as a result, stakeholder identification was done by segmenting according to relationship intensity:
- Central
area – ongoing relationships (employees, management, shareholders etc.); - External
area – discontinuous (on & off) relationships (customers, suppliers, neighbours, insurers etc.); - Peripheral
area – occasional (contextual) relationships (universities, professional associations, NGOs etc.).
We have submitted to a new analysis the stakeholder groups for consideration as part of the materiality process in the first part of 2023. We also identified and assessed risks and opportunities in 2022, considering both value chain analysis and stakeholder needs and expectations analysis.
Considering the specific stakeholder needs identified through the
Main stakeholder groups | Type of stakeholders | Level of interest in the organisation (Low, medium, high) | Level of power/influence (Low, Medium, High) | Type of interaction desired |
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Employees working in our agencies or in support functions | Internal | High | High | Intense dialogues, process of involvement with specific actions |
Management | Internal | High | High | Intense dialogues, process of involvement with specific actions |
Shareholders | Internal | High | High | Intense dialogues, process of involvement with specific actions |
Customers | External | High | High | Intense dialogues, process of involvement with specific actions |
Services/direct materials/utilities/other providers | External | High | High | Intense dialogues, process of involvement with specific actions |
Investor/Analyst/Bank Representative/Rating Company | External | High | High | Intense dialogues, process of involvement with specific actions |
Universities/Schools/ Kindergartens | External | Medium | Medium | Information, communication and meeting expectations |
International/local NGOs/Professional associations | External | Medium | Medium | Information, communication and meeting expectations |
Press/mass-media/bloggers-social media | External | Medium | Medium | Information, communication and meeting expectations |
Public authorities | External | Medium | Low | Information |
Neighbours/owners of the space rented by the company | External | Medium | Low | Information |
Competitors | External | Medium | Low | Information |
Potential employees | External | Medium | Low | Information |
Specifically at the 2022 level, we conducted the following engagement and dialogue activities that helped us implement market opportunities and mitigate some risks that would have impacted our business and strategic objectives. We seek to build close relationships with our stakeholders and seek to ensure a balance between our operations and their expectations.
Involvement of external stakeholders
- Meetings and working visits with various external institutional partners such as the EBRD and the EIB. With the European Investment Bank, we have developed a dialogue on the possibility of obtaining financing to accelerate our transition to a greener fleet, resulting in the €15 million green loan obtained in autumn 2022. We also received a visit from EBRD representatives to strengthen the relationship and monitor the achievement of the agreed objectives.
- Business meetings and dialogue for long-term collaboration. We continued our meetings with car manufacturers. In 2022 the management of the organisation had meetings with representatives of Tesla company to establish the parameters of the contract for new car purchase.
- Promote the transition to green mobility directly to customers. Initiated and conducted various meetings and presentations with customers about the transition to lower emission fleets.
- Consultations and working groups in various associations and initiatives, local business clubs.
- Customer satisfaction assessment, by collecting direct feedback and monitoring the NPS score of the main services offered.
- Community-related projects with direct employee involvement.
- Business Elite – events dedicated to local business communities.
- Social media communication channels. We respond to all questions that are raised on these channels by communicating effectively through various means and clarify key issues raised by clients or other stakeholders.
- Online questionnaires and assessments on the importance and relevance of material sustainability issues from an external perspective.
Involvement of internal stakeholders
- Internal initiatives of employee and management engagement in the form of projects, training and workshops.
- Internal feedback collection after 3 months employment period and upon departure from the organisation.
- Online questionnaires and assessments on the importance and relevance of material sustainability issues from an internal employee perspective.
Throughout the consultations launched to analyse the relevant material issues from internal and external perspectives and to shape the information related to the specific chapter of the Sustainability Report, we received several suggestions and recommendations from our stakeholders. Some of these were considered relevant and are in view of the Strategic Sustainability Committee, others are already included in various internal or external initiatives that we will pursue.
To have a more structured overview, we have categorised them under the three ESG pillars (Environment, Social, Governance) but we have not forgotten to take into account the encouragement received from respondents.
Environment |
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Social |
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Motivational |
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An analysis of the recommendations received in the previous year following the stakeholder consultation process shows that most of the proposals have been successfully implemented. Their summary can be found in the table on the next page.
Recommendations 2021 (summary) | Remarks / Processing | Status 2022 |
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Environment pillar | ||
Purchase of hybrid and electric cars for the rental fleet/Electrification of the rental fleet | It is part of the substitution programme under the Sustainability Strategy. We have obtained a green loan from the European Investment Bank of €15 million specifically for this purpose. The first of the 200 Tesla cars ordered arrived in the first quarter of 2023. | Achieved and will continue |
Display of the pollution rate of each vehicle in the rental processes | It is in the plan considered by the operational team, both for the rental and long-term fleet. | Implemented, to be launched in 2023 |
Separate collection initiatives in agencies | We signed a national contract with a well-known partner in the field. The amount of selectively collected waste has increased significantly compared to the previous year. | Achieved and will continue |
Reducing paper consumption by digitising processes | We have a project already launched and are continuing the digitisation of internal processes | Achieved and will continue |
Promoting the concept of ridesharing and its benefits for both the community and the environment | Implemented, through customers with this business and the launch of a corporate car sharing solution for companies. | Achieved and will continue |
People and community pillar | ||
Facilitating access for people with disabilities to purchase/use vehicles | We have had requests; we will create internally a simple process to facilitate faster access for stakeholder requests | We analyse the technical solution |
Employing people with disabilities | A guide is being prepared and is planned to be launched in 2023 | Work in process |
Involving and supporting planting and greening activities | We are involved and will continue to be | Achieved and will continue |
Sports fundraising events to support various foundations, tree planting, waste collection, etc. | We are already running projects in these areas, we will make them more visible and better structured internally. | Achieved and will continue |
LGBT awareness campaign | Will be addressed in the Human Rights Policy | Draft |
Financing courses/training in health education in various social centres and campaigns to support the health system | We will analyse such a project for potential launch in the community | Made through the Autonom Foundation and we will continue |
Professionalisation and personal development projects for rural teachers | We have developed and will further develop mentoring programmes for teachers (e.g. Teach for Romania) | Achieved and will continue |
Promote volunteer activities and those with an impact on the local community, so that other collaborators, neighbours, or clients can help and contribute to the success of the proposed project. | We will increase the visibility for these, we are already addressing them internally, we have extended the invitation for involvement to external stakeholders as well. | Achieved and will continue |
Sustainable business and governance pillar | ||
Long-term approach to green investment projects, green financing, green bonds | It is part of the development of the Sustainability Strategy launched in 2021. We are currently prospecting the market for green opportunities. | Achieved and will continue |
Customer safety | We are internally developing preventive driving courses, which we have also extended to partners. We will continue. It's important for us, but also for our customers | Achieved and will continue |